Outdoor Gear · 2026
Making shopping
feel effortless.
A redesign and build focused on making product discovery, navigation and shopping clearer across the Outdoor Gear storefront.
The Setup
A growing catalogue needed a clearer way to shop.
Role
Product Designer
Year
2026
Platform
Shopify
Contribution
Design + Build
Finding the product shouldn't be the hard part.
The store covered multiple product categories, travel requirements and product types. The experience needed a stronger hierarchy so customers could move from browsing to the right product with less friction.
too many paths, not enough direction ↗
Discovery
Making the catalogue easier to navigate.
The first focus was creating clearer paths into the catalogue — restructuring navigation, collections and category entry points around how customers actually shop.
Shopping Experience
From browsing to buying.
The visual system was carried through collection pages, merchandising and product presentation so customers could understand products quickly and move through the store consistently.
03 · Design + Build
Not just
pixels.
The work continued beyond Figma. The storefront was translated into responsive Shopify experiences, allowing design decisions to carry through into the live product.
Figma
Product & interface design
Shopify
Storefront implementation
Live
Responsive customer experience
designed it → built it → shipped it
The Result
One storefront.
A much clearer journey.
A more consistent shopping experience built around clearer discovery, stronger product presentation and a responsive system that works across the storefront.
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